11/23/2023 0 Comments Crunch n munch boy![]() It’s difficult work – because not only will you read the book, but you’ll have to do a lot of exercises and soul searching throughout – but whether you’re 21 or 61, you’ll emerge with a clearer vision of what you want to do next and where you’ll want to work. It helped me go from a Crunch n Munch vendor at the ballpark to a top salesperson at Radio Disney.įifteen years later, I have given at least 40 copies away to interns, staff and friends who are searching for their career purpose. I read this book when I was 21 years old and didn’t know what to do with the rest of my life. What Color Is Your Parachute? 2015: A Practical Manual for Job-Hunters and Career-Changersby Richard Bolles. I read it in an hour on a plane, and have since shared it with two dozen colleagues, and referred back to it myself at least a dozen times. It is so simply written, with small words and big pictures – and yet contains profound wisdom about how to be more productive and successful without being a workaholic or sacrificing anything. ![]() This easy read will change the way you think about your work. Reworkby Jason Fried and David Heinemeier Hansson. He understood push-vs-pull marketing long before others, and this book, published in 1999, is still a must read for anyone in marketing today. Permission Marketing described social media marketing before it existed. No author has influenced me more as a marketer, business person and writer than Seth. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin. What are 1-3 books that inspired your work/career? My secret to success in business and in life is simple: Just be likeable. In my day job, I’m the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and content marketing firm. I’m an entrepreneur, author, and speaker. I’m a father of 2 beautiful girls and 1 baby boy, husband to an amazing business partner, and friend to many. How do you describe yourself professionally? What is your elevator pitch? Social media is the great equalizer and I want to empower companies big and small to leverage word of mouth via social media. The ability to harness the power of word-of-mouth (WOM) marketing at scale. What do you want readers to take away from your book or be different as a result of reading it? The new edition of Likeable Social Media helps you to not only learn about the tools available, but also shows you how to use these tools to further the success of your business. Companies have the opportunity to reach and build lasting relationships with their audiences, but many don’t understand how to do this effectively on social media. It’s more important than ever for businesses, big and small, to connect with their customers on social media. What is the key concept behind your book? I wrote a new edition of Likeable Social Media so everyone has the ability to transform their business and effectively provide value using today’s emerging social media sites – not just Facebook and Twitter and LinkedIn, but Instagram, Vine, Pinterest and more. While the major strategies might not have not changed, the way you implement those strategies and the tools involved have changed tremendously. The social media landscape has changed dramatically in the past 4 years. What was the inspiration for Likeable Social Media? Listening is the most important aspect of any marketing campaign. Heidi Cohen Interviews Dave Kerpen What’s your best piece of advice for readers looking to improve their marketing and why is it so important?īefore you even begin executing a marketing campaign, make sure you’re listening to what your customers and prospects are saying about you on social media.
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